A truly inspiring day of training to give you the tools to promote the work you do and your organisation.
Learn how to improve your communication and journalism skills to create positive media interest (national, local, specialist and social media) and gain public support.
‘Informative thought provoking and confidence building’ Catriona Hay, Hampshire County Council
‘Training on messaging and communication was spot on. I now have a tool for life for future communications plans’ Anna Birney, Forum for the Future
‘A greater understanding of working with the media. Very informative’ Esther Barlow, 10:10
Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.
During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign.
The training day includes:
- What makes a story; when and where to place stories
- Knowing your audience
- Accessing, influencing and inspiring different demographics
- Messaging methods to feel confident in constructing media stories
- Media processes as you develop and ‘sell’ your story
- Writing skills (press releases, comment pieces, newsletters, publicity and letters to the editors)
- Social and digital media as a messaging and campaigning tool
- Dealing with negative media (crisis management)
- Feeling confident in developing and evaluating a media plan
Who should attend:
The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.
20% OFF course when booked together with Social Media Trainign (31st January 2019)
£425: Corporate and Large Businesses
£338: Large Charities, Small Businesses & Public Sector
£195: Smaller Charities (under 15 staff) and self-funded individuals
Bespoke/Tailored courses can be arranged for groups at a date and location to suit you.
Concessionary rates for the unwaged and discounts for students are available according to space and capacity. Please contact us for further details.
Prices include a hot Mediterranean buffet lunch and Fair Trade refreshments.
For bookings and information please contact us on:
Tel: 0207 324 4775